Taste of Wine

For some people, choosing Wine, much less expensive drinks like Wine, it is very important. Many opinions that say the longer the Wine ages, the more tasty. However, a study from researchers at the Stanford Graduate School of Business and California Institute of Technology found that the taste of Wine drinking is not determined by the flavor but is determined by the price.

Based on their research, Wine drinkers society, assume that high-priced Wine definitely has better quality. This viewpoint expensive form of suggestion that Wine gives more pleasure than the less expensive Wine.

Their research revealed on Monday at the National Academy of Sciences revealed suggestion of quality trigger activity in the medial orbitofrontal cortex, the part of the brain that regulate pleasure and complacency. This occurred even though the brain that interprets taste is not affected.

This study asked 20 respondents adults to try a few drinks Wine in a variety of prices. The respondents said they felt more pleasure felt in the Wine that they know have a more expensive price. At the same time, the area of the medial orbitofrontal cortex, showed high activity.

"We already know that sometimes people are influenced perceptions of advertising or product marketing strategy, but now we know that the brain can also be affected by the price," said Baba Shiv, a professor at Stanford Graduate School of Business who also co-author of the study . "So, now sales experts must think twice if you want to reduce prices," said Baba anymore. According to the study, if a person experiences very satisfactory, then the brain will remember this experience and use it again as a guide. (Connectique)